Remarkable hotel events: 5 essential steps to succeed

Events play a vital role in the success of hotels, not only bringing in extra revenue, through venue rentals, catering services, and accommodation bookings, but also enhancing their reputation and visibility in the industry. Positive event experiences can trigger word-of-mouth marketing, attracting new guests who might not have considered staying at the hotel before. To help you achieve these objectives, we've outlined five essential steps to ensure your next event is nothing short of remarkable.

Step 1: Define Your Objectives

Begin by clearly defining the event's purpose and goals. Plan well in advance to ensure adequate time for organizing details. Utilize 'OPERA Sales & Catering,' an integrated customer management system within the hotel's PMS. This system itemizes tasks for each sales team member, allowing for streamlined organization and efficient tracking of activities.

Step 2: Choose the Ideal Venue

Select a venue within the hotel that suits the event's type and size. Ensure it offers all necessary facilities, such as audiovisual equipment, lighting, and ample seating capacity.

Keep in mind that large hotels with multiple conference rooms make organizing coffee breaks, buffet tables, and banquets easier. The module’s primary task is to monitor the status of these rooms and manage the space effectively.

Step 3: Delight with Diverse Menus

Collaborate with your hotel's chef to curate menus catering to various dietary preferences, including both local and international cuisine. The flexibility of our system allows seamless customization, ensuring top-notch food and beverage service for every event.

Utilize 'OPERA Sales & Catering' to customize menus for each event, accommodating exclusive dishes if requested. This module also allows seamless integration of standard hotel menus into event planning, with the flexibility to adjust menu items. Once the event is confirmed, the system generates a Banquet Event Order (BEO). This document facilitates smooth coordination between the kitchen and banquet service, ensuring efficient execution of the menu and seating arrangements. By leveraging these tools, your hotel can deliver exceptional dining experiences that leave a lasting impression on guests.

Step 4: Engage Your Guests

Keep guests entertained and create memorable experiences. Consider options like live music, interactive workshops, or networking activities to encourage interaction among attendees.

Additionally, utilize 'OPERA Sales & Catering' to seamlessly incorporate equipment and services such as microphones, stages, DJs, interpreters, or airport transfers directly into the event. This ensures a smooth and enjoyable experience for all participants.

Step 5: Prepare and Personalize

Equip your staff with the necessary training and resources to offer personalized service. Collaborate with high-quality vendors to ensure a seamless experience for your guests.

Learning to use the OPERA activity module typically takes about thirty minutes and is highly advantageous in large hotels where communication across departments can be challenging. With the Sales module, accessing comprehensive details and information becomes instantaneous, eliminating the need to seek information from colleagues.

By following these steps, your hotel can ensure remarkable events, which will contribute to the overall success of your business.